In the Spotlight: Wildlife Research Center | Alan Clemons

• By: Kevin Paulson
• On: 03/08/2026 11:26:58
• In: Writing

By Alan Clemons | Success stories often start with the “Ah ha!” or lightbulb moment, or from a curiosity about something that leads to rabbit holes, investigations, trial-and-error and, ultimately, success. Usually, the rabbit holes and failures outnumber the successes, whether in industrial, tech or outdoors worlds. Such is the case with Wildlife Research Center (wildlife.com), which began more than four decades ago with mice, dimes and two curious boys.

Fast forward to the early 1980s when John and Brian Burgeson were building their Minnesota tree service business. Both loved to hunt and trap, and their boyhood curiosity still burned hard when it came to figuring out attractant scents. Fooling a deer or something at a trap site wasn't easy. They persisted, however, and ultimately hit on a winner. You'll have to read below to learn about it! That product sparked the creation of Wildlife Research Center, and 40-plus years later WRC still is going strong.

WRC President Sam Burgeson, the son of co-founder John, and WRC Marketing Director Paul Landberg join us this month in our Archery Business Spotlight.

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